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Katie Greenyer

Creative Director, PENTLAND BRANDS

“Be your Authentic Self”

I liked some of the things that Katie said, such as "Don't limit yourself as a creative get inspiration from everything", Don't limit yourself as creative get inspiration from everything", "Be your Authentic Self" and "Adapt to change" to name a few. She always encouraged us not to be limited by the people and circumstances around us, and that doing what you love is a good discipline for a good designer. During the talk, she was always very enthusiastic about pentland brands and her own work, and she also described some stories in a very colourful way, she wanted to convey her happiness to us, which made me feel her charm and her love for her work. So, what I felt even more strongly in this presentation was that I must do what I love in the future so that I can reap the benefits of happiness. In addition, she also warned us to be flexible in our work, to be resourceful, to seize the moment, to target people's needs and market trends, and to combine these with the business we love, so that we can be successful.

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